Medical SEO
In order to attract more visitors (and consequently more potential patients), you need to make sure your website ranks higher in search results. For that you need SEO. Using medical SEO on your website will increase your visibility and attract more patients to your business.
In these competitive times of doing business online, you need medical SEO services, even if you excel at… well… saving lives.
You are a registered doctor, non-medical practitioner or psychotherapist. Your patients come from the immediate vicinity of your practice and from the regional environment of your location. As a healthcare SEO agency, we optimize your website with local SEO for local searches. Our goal is for your practice location and all information relevant to your patients to rank first in local and regional searches.
You are a doctor in private practice or a member of another medical profession. In your practice you offer special treatments that are of interest to a national audience. Your clinic has specialized in certain clinical pictures and therapies, so that you can offer patients from all over the country professional and technical state-of-the-art treatment. If your practice or clinic has such a profile, our SEO agency will optimize your site for both general and local searches.
Why do you need Medical SEO?
When someone searches for a doctor near them, you want to be the first result on the page, not your competitor. Or if not the first result, you should at least be on the first page.
The only way to get first place is if you are doing SEO for a medical clinic. But that’s not all – through SEO in medical practices, you can experience improved visibility and manage your reputation, among other things.
Medical SEO services can help you gain visibility, traffic and positive image.
Once you have these things, you will automatically see yourself becoming the first choice for people when they need medical help.
And that’s what SEO for a medical clinic is all about.
Healthcare SEO
SEO is beneficial in that it empowers patients to make important health decisions for themselves. Whether they’re searching for medical insights or wanting to determine which local clinics or hospitals have the best ratings, patients are constantly looking for answers. Healthcare SEO makes sure they find the information they need — and that it convinces them to take action.
We make it easy for you to retain patients and customers, encourage referrals, and grow your center.
SEO in the healthcare sector is particularly demanding in terms of quality, but at the same time it is essential in a highly competitive market.
The potential in the healthcare, pharmaceutical and related industries for gaining additional traffic from Google and other search engines via SEO is enormous. However, particularly high quality standards also apply. Google attaches great importance to trustworthiness and expertise. Errors in content should be avoided at all costs.
When it comes to healthcare search engine optimization, we take Google’s recommendations for YMYL (Your Money Your Life) webmasters very seriously. YMYL content should be evidence-based, scientifically grounded, objective, thorough, and extensively researched.
We help our clients target the right users through online search. We plan and design online content in such a way that all criteria for search engine optimization in the healthcare industry are taken into account. Google subsumes this claim under the formula E-A-T. The terms “expertise”, “authority” and “trust” are hidden behind the abbreviation.
As part of our daily practice, we have gained the necessary experience to be able to design content with high E-A-T.
Depending on whether we as an agency are structuring large blocks of topics for SEO or whether we are helping individual practices to gain more local visibility, we use different strategies. What is important to us is the partnership and long-term cooperation at eye level with our customers.
SEO for Doctors
Today, 7 out of 10 searches for a doctor start online from a search engine. With a market share of almost 90 percent, Google is the most important search engine. If your practice appears on the first page of a search, it increases your visibility enormously. Therefore, as a doctor, you should rely on SEO to be positioned at the top of search engines. The most important SEO measures for doctors include optimizing the content (on-page SEO), a modern website that is optimized for search engines, and local backlinks (off-page SEO). The technology of the website (loading times, crawlability, etc.) also plays an important role in the SEO of a doctor’s website.
SEO is particularly suitable as a marketing tool for doctors if you as a doctor are in a highly competitive environment, want lucrative patients or are new to the market.
Doctor SEO (Dr SEO)
Anyone looking for a qualified doctor these days also uses search engines such as Google. Since Internet users usually only look at the results on the first page, doctors should take steps to increase the popularity of their website. With Doctor SEO, every doctor can ensure that patients can find them more easily on the Internet.
SEO (Search Engine Optimization) optimizes the doctor’s website so that it ranks higher in search engines such as Google. With the help of Dr SEO service, every doctor can increase the utilization of his practice or clinic.
Search Engine Optimization contributes to increasing the economic success of a medical practice or clinic.
The Effects and Benefits of SEO for Doctors:
- You can find patients without having to advertise
- You can use SEO to specifically advertise services (e.g. private services).
- You position yourself ahead of your competition and get important Google clicks
- You no longer have to worry about new patients
- You can positively influence your patient quality (desired patients)
